{"id":310,"date":"2025-09-18T15:54:33","date_gmt":"2025-09-18T06:54:33","guid":{"rendered":"https:\/\/influk.bwell.jp\/media\/?p=310"},"modified":"2026-07-09T17:37:21","modified_gmt":"2026-07-09T08:37:21","slug":"korea-drama-ppl","status":"publish","type":"post","link":"https:\/\/influk.bwell.jp\/media\/archives\/310\/korea-marketing","title":{"rendered":"\u97d3\u56fd\u30c9\u30e9\u30de\u306e\u30bf\u30a4\u30a2\u30c3\u30d7\u5e83\u544a\uff08PPL\uff09\u6d3b\u7528\u6cd5\uff5c\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u7387\u3092\u9ad8\u3081\u308b\u65b9\u6cd5"},"content":{"rendered":"<p data-source-line=\"12-12\">\u97d3\u56fd\u30c9\u30e9\u30de\u3084\u30d0\u30e9\u30a8\u30c6\u30a3\u756a\u7d44\u306e\u52e2\u3044\u306f\u3001Netflix\u30fbDisney+\u30fbTVING\u306a\u3069\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u4e16\u754c\u898f\u6a21\u3067\u306e\u8996\u8074\u6a5f\u4f1a\u304c\u5927\u5e45\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u304b\u3067\u3082PPL\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30d7\u30ec\u30a4\u30b9\u30e1\u30f3\u30c8\uff09\u306f\u3001\u8996\u8074\u8005\u306e\u6ca1\u5165\u611f\u3092\u640d\u306a\u308f\u305a\u30d6\u30e9\u30f3\u30c9\u3092\u5370\u8c61\u4ed8\u3051\u308b\u65bd\u7b56\u3068\u3057\u3066\u6025\u901f\u306b\u63a1\u7528\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p data-source-line=\"12-12\">\u97d3\u56fd\u30b3\u30f3\u30c6\u30f3\u30c4\u632f\u8208\u9662\u306b\u3088\u308b\u3068\u30012022\u5e74\u306e\u97d3\u56fd\u30b3\u30f3\u30c6\u30f3\u30c4\u7523\u696d\u8f38\u51fa\u984d\u306f132\u51044300\u4e07\u30c9\u30eb\u306b\u9054\u3057\u3001\u524d\u5e74\u6bd46.3%\u5897\u3092\u8a18\u9332\u3002\u65e5\u672c\u4f01\u696d\u304c\u97d3\u56fd\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u73fe\u5730\u30e1\u30c7\u30a3\u30a2\u898f\u5236\u3084\u8996\u8074\u8005\u306e\u5e83\u544a\u53d7\u5bb9\u6027\u3092\u7406\u89e3\u3057\u3001\u5b9f\u8a3c\u6e08\u307f\u306e\u4e8b\u4f8b\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6700\u65b0\u30c7\u30fc\u30bf\u3068\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u7387\u3092\u52b9\u679c\u7684\u306b\u5411\u4e0a\u3055\u305b\u308bPPL\u6d3b\u7528\u6cd5\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p data-source-line=\"12-12\">\n<blockquote>\n<p data-source-line=\"12-12\"><em>PPL\u3092\u542b\u3080\u97d3\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u4e00\u89a7\u3068\u6226\u7565\u306e\u5168\u4f53\u50cf\u306f\u300c<a href=\"https:\/\/influk.bwell.jp\/media\/archives\/565\/korea-marketing\">\u97d3\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u30ac\u30a4\u30c9<\/a>\u300d\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/em><\/p>\n<p data-source-line=\"12-12\">\n<\/blockquote>\n<p data-source-line=\"12-12\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-315\" src=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/PPL_1.jpg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/PPL_1.jpg 1200w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/PPL_1-300x169.jpg 300w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/PPL_1-1024x576.jpg 1024w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/PPL_1-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 data-source-line=\"14-14\">\u97d3\u56fd\u767aPPL\u306e\u73fe\u5728\u5730\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u30a4\u30f3\u30d1\u30af\u30c8<\/h2>\n<p data-source-line=\"16-16\">\u97d3\u56fd\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e16\u754c\u7684\u30d2\u30c3\u30c8\u306f\u3001PPL\u3092\u901a\u3058\u3066\u4f01\u696d\u304c\u56fd\u5883\u3092\u8d8a\u3048\u3066\u9732\u51fa\u3092\u7372\u5f97\u3067\u304d\u308b\u571f\u58cc\u3092\u751f\u307f\u307e\u3057\u305f\u3002<\/p>\n<p data-source-line=\"16-16\">\u7c73\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u30e1\u30c7\u30a3\u30a2Hollywood Branded\u306f\u300cK\u30c9\u30e9\u30de\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u6210\u529f\u304c\u3001\u88fd\u54c1\u9732\u51fa\u306b\u56fd\u969b\u7684\u30ea\u30fc\u30c1\u3092\u4e0e\u3048\u3066\u3044\u308b\u300d\u3068\u5206\u6790\u3057\u3066\u3044\u307e\u3059\u3002\u300e\u30a4\u30ab\u30b2\u30fc\u30e0\u300f\u300e\u611b\u306e\u4e0d\u6642\u7740\u300f\u306e\u7206\u767a\u7684\u30d2\u30c3\u30c8\u306b\u3088\u308a\u3001\u97d3\u56fd\u30c9\u30e9\u30de\u3092\u901a\u3058\u305f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3002Netflix\u516c\u5f0f\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u300e\u30a4\u30ab\u30b2\u30fc\u30e0\u300f\u306f\u4e16\u754c94\u30ab\u56fd\u3059\u3079\u3066\u30671\u4f4d\u3092\u8a18\u9332\u3057\u30011\u51041100\u4e07\u4eba\u306e\u8996\u8074\u8005\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\u3002<\/p>\n<p data-source-line=\"18-18\"><img decoding=\"async\" src=\"https:\/\/www.statista.com\/graphic\/1\/1136285\/viewers-of-korean-tv-and-movies-worldwide.jpg\" alt=\"\u97d3\u56fd\u30c9\u30e9\u30de\u306e\u4e16\u754c\u7684\u8996\u8074\u8005\u6570\u7d71\u8a08\" \/><\/p>\n<p data-source-line=\"20-20\">\u4e00\u65b9\u3001\u97d3\u56fd\u306e\u8996\u8074\u8005\u306f\u5e83\u544a\u30ea\u30c6\u30e9\u30b7\u30fc\u304c\u9ad8\u304f\u3001PPL\u304c\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u8abf\u548c\u3057\u306a\u3051\u308c\u3070\u5373\u5ea7\u306bSNS\u3067\u6279\u5224\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u300c\u81ea\u7136\u3055\u300d\u3068\u300c\u7269\u8a9e\u3068\u306e\u89aa\u548c\u6027\u300d\u304c\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u3092\u9ad8\u3081\u308b\u6700\u5927\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u914d\u4fe1\u306b\u5408\u308f\u305b\u3066\u591a\u8a00\u8a9e\u5b57\u5e55\u304c\u8ffd\u52a0\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u304c\u5b57\u5e55\u306b\u8868\u8a18\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u3082\u60f3\u8d77\u7387\u3092\u5de6\u53f3\u3059\u308b\u8981\u7d20\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 data-source-line=\"22-22\">\u898f\u5236\u30fb\u8996\u8074\u8005\u52d5\u5411\u3068\u30d3\u30b8\u30cd\u30b9\u6a5f\u4f1a<\/h2>\n<p data-source-line=\"24-24\">\u97d3\u56fd\u3067\u306f1974\u5e74\u304b\u30892021\u5e746\u6708\u307e\u3067\u5730\u4e0a\u6ce2TV\u306e\u756a\u7d44\u9014\u4e2d\u3067\u306eCM\u633f\u5165\u304c\u653e\u9001\u6cd5\u3067\u7981\u6b62\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u306e\u9577\u671f\u9593\u306e\u898f\u5236\u306b\u3088\u308a\u30c9\u30e9\u30de\u5236\u4f5c\u8cbb\u3092\u88dc\u3046\u53ce\u76ca\u6e90\u3068\u3057\u3066PPL\u304c\u767a\u9054\u30fb\u5b9a\u7740\u3057\u307e\u3057\u305f\u3002<\/p>\n<p 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https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/itaewon-class-pink-z-flip-1-300x169.png 300w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/itaewon-class-pink-z-flip-1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p 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data-source-line=\"30-30\">\u3053\u306e\u3088\u3046\u306b\u3001\u9069\u5207\u306aPPL\u306f\u8996\u8074\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u4e00\u65b9\u3001\u898f\u5236\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u54c1\u8cea\u306e\u4e21\u7acb\u304c\u6210\u529f\u306e\u524d\u63d0\u6761\u4ef6\u3068\u306a\u308a\u307e\u3059\u3002\u65e5\u672c\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u97d3\u56fd\u306a\u3089\u3067\u306f\u306e\u898f\u5236\u67a0\u7d44\u307f\u3092\u9006\u624b\u306b\u53d6\u308a\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u4fa1\u5024\u3092\u640d\u306a\u308f\u306a\u3044\u5f62\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u8a34\u6c42\u3059\u308b\u597d\u6a5f\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 data-source-line=\"32-32\">\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u7387\u3092\u9ad8\u3081\u308bPPL\u8a2d\u8a085\u30b9\u30c6\u30c3\u30d7<\/h2>\n<h3 id=\"1.-kpi%E8%A8%AD%E5%AE%9A%EF%BC%9A%E6%83%B3%E8%B5%B7%E7%8E%87%E3%81%A8%E8%B3%BC%E5%85%A5%E6%84%8F%E5%90%91%E3%82%92%E5%88%86%E3%81%91%E3%81%A6%E6%B8%AC%E5%AE%9A\" tabindex=\"-1\" data-source-line=\"34-34\">1. KPI\u8a2d\u5b9a\uff1a\u60f3\u8d77\u7387\u3068\u8cfc\u5165\u610f\u5411\u3092\u5206\u3051\u3066\u6e2c\u5b9a<\/h3>\n<p data-source-line=\"36-36\">PPL\u65bd\u7b56\u306e\u8a55\u4fa1\u3067\u306f\u300c\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u7387\uff08Brand Recall\uff09\u300d\u300c\u597d\u610f\u5ea6\uff08Brand Affinity\uff09\u300d\u300c\u8cfc\u5165\u610f\u5411\uff08Purchase Intent\uff09\u300d\u3092\u5206\u96e2\u3057\u3066\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u653e\u6620\u958b\u59cb\u524d\u5f8c\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u60f3\u8d77\u7387\u304c10pt\u4ee5\u4e0a\u5411\u4e0a\u3057\u305f\u5834\u5408\u306b\u8cfc\u8cb7\u884c\u52d5\u3078\u6ce2\u53ca\u3059\u308b\u50be\u5411\u304c\u9ad8\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p data-source-line=\"38-38\"><img decoding=\"async\" class=\"alignnone size-full wp-image-312\" src=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Recall-How-to-Measure-and-Improve-the-Effectiveness-of-Your-Product-Placement-What-is-Brand-Recall-and-Why-is-it-Important.webp\" alt=\"\" width=\"1350\" height=\"759\" srcset=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Recall-How-to-Measure-and-Improve-the-Effectiveness-of-Your-Product-Placement-What-is-Brand-Recall-and-Why-is-it-Important.webp 1350w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Recall-How-to-Measure-and-Improve-the-Effectiveness-of-Your-Product-Placement-What-is-Brand-Recall-and-Why-is-it-Important-300x169.webp 300w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Recall-How-to-Measure-and-Improve-the-Effectiveness-of-Your-Product-Placement-What-is-Brand-Recall-and-Why-is-it-Important-1024x576.webp 1024w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Recall-How-to-Measure-and-Improve-the-Effectiveness-of-Your-Product-Placement-What-is-Brand-Recall-and-Why-is-it-Important-768x432.webp 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/p>\n<h3 id=\"2.-%E3%83%89%E3%83%A9%E3%83%9E%E9%81%B8%E5%AE%9A%EF%BC%9A%E8%A6%96%E8%81%B4%E8%80%85%E5%B1%9E%E6%80%A7%E3%81%A8%E4%B8%96%E7%95%8C%E9%85%8D%E4%BF%A1%E7%AF%84%E5%9B%B2%E3%82%92%E7%B2%BE%E6%9F%BB\" tabindex=\"-1\" data-source-line=\"40-40\">2. \u30c9\u30e9\u30de\u9078\u5b9a\uff1a\u8996\u8074\u8005\u5c5e\u6027\u3068\u4e16\u754c\u914d\u4fe1\u7bc4\u56f2\u3092\u7cbe\u67fb<\/h3>\n<p data-source-line=\"42-42\">\u4f5c\u54c1\u9078\u5b9a\u3067\u306f\u3001\u8996\u8074\u8005\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u6d77\u5916\u914d\u4fe1\u5148\u3001\u30b8\u30e3\u30f3\u30eb\u306e\u71b1\u91cf\u3092\u591a\u9762\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p data-source-line=\"42-42\">\u5730\u4e0a\u6ce2\u30c9\u30e9\u30de\u306f\u56fd\u5185\u8996\u8074\u7387\u304c\u9ad8\u3044\u4e00\u65b9\u3001Netflix\u30aa\u30ea\u30b8\u30ca\u30eb\u306f\u5317\u7c73\u30fb\u6771\u5357\u30a2\u30b8\u30a2\u306a\u3069\u591a\u5730\u57df\u3078\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u6ce2\u53ca\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30e9\u30d6\u30b3\u30e1\u306f\u7f8e\u5bb9\u30fb\u65e5\u7528\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3001\u30b5\u30b9\u30da\u30f3\u30b9\u306f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30d5\u30fc\u30c9\u30c7\u30ea\u30d0\u30ea\u30fc\u306a\u3069\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30ab\u30c6\u30b4\u30ea\u306b\u3088\u3063\u3066\u9069\u5408\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"3.-ppl%E3%82%BF%E3%82%A4%E3%83%97%E8%A8%AD%E8%A8%88%EF%BC%9A%E8%A6%96%E8%A6%9A%E3%83%BB%E3%82%BB%E3%83%AA%E3%83%95%E3%83%BB%E3%82%B9%E3%83%88%E3%83%BC%E3%83%AA%E3%83%BC%E7%B5%B1%E5%90%88\" tabindex=\"-1\" data-source-line=\"44-44\">3. PPL\u30bf\u30a4\u30d7\u8a2d\u8a08\uff1a\u8996\u899a\u30fb\u30bb\u30ea\u30d5\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u7d71\u5408<\/h3>\n<p data-source-line=\"46-46\">PPL\u306e\u9732\u51fa\u5f62\u5f0f\u306f(A) \u8996\u899a\u9732\u51fa\u3001(B) \u30bb\u30ea\u30d5\u9732\u51fa\u3001(C) \u30b9\u30c8\u30fc\u30ea\u30fc\u7d44\u307f\u8fbc\u307f\u2014\u2014\u306e3\u968e\u5c64\u3067\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n<p data-source-line=\"46-46\">Samsung\u306f\u300e\u611b\u306e\u4e0d\u6642\u7740\u300f\u30673\u968e\u5c64\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u300c3D\u578bPPL\u300d\u3092\u63a1\u7528\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a18\u61b6\u3092\u6709\u610f\u306b\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002\u8996\u899a\u306e\u307f\u306e\u5834\u5408\u306b\u6bd4\u3079\u3001\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u7387\u304c22\uff05\u4e0a\u6607\u3057\u305f\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 id=\"4.-%E3%82%AF%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%86%E3%82%A3%E3%83%96%E3%83%96%E3%83%AA%E3%83%BC%E3%83%95%E5%85%B1%E6%9C%89%EF%BC%9A%E5%88%B6%E4%BD%9C%E5%81%B4%E3%81%A8%E3%81%AE%E5%85%B1%E5%90%8C%E8%A8%AD%E8%A8%88\" tabindex=\"-1\" data-source-line=\"48-48\">4. \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d6\u30ea\u30fc\u30d5\u5171\u6709\uff1a\u5236\u4f5c\u5074\u3068\u306e\u5171\u540c\u8a2d\u8a08<\/h3>\n<p data-source-line=\"50-50\">\u811a\u672c\u6bb5\u968e\u3067\u300c\u306a\u305c\u305d\u306e\u5546\u54c1\u304c\u30b7\u30fc\u30f3\u306b\u5fc5\u7136\u304b\u300d\u3092\u5236\u4f5c\u30c1\u30fc\u30e0\u3068\u5171\u6709\u3057\u3001\u5f8c\u4ed8\u3051\u611f\u3092\u6392\u9664\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u98df\u54c1\u30d6\u30e9\u30f3\u30c9\u306a\u3089\u300c\u4e3b\u4eba\u516c\u306e\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u8a2d\u5b9a\u306b\u95a2\u9023\u3059\u308b\u5473\u899a\u4f53\u9a13\u300d\u3092\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u7d44\u307f\u8fbc\u3080\u306a\u3069\u3001\u5546\u54c1\u6a5f\u80fd\u3068\u30c9\u30e9\u30de\u4e16\u754c\u89b3\u306e\u63a5\u70b9\u3092\u793a\u3059\u3053\u3068\u304c\u809d\u8981\u3067\u3059\u3002<\/p>\n<h3 id=\"5.-%E9%9C%B2%E5%87%BA%E5%BE%8C%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%99%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%9Asns%E3%83%BBec%E9%80%A3%E5%8B%95\" tabindex=\"-1\" data-source-line=\"52-52\">5. \u9732\u51fa\u5f8c\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\uff1aSNS\u30fbEC\u9023\u52d5<\/h3>\n<p data-source-line=\"54-54\">\u653e\u6620\u5f8c24\u6642\u9593\u4ee5\u5185\u306b\u97d3\u56fd\u30fb\u65e5\u672c\u53cc\u65b9\u306e\u516c\u5f0fSNS\u3067\u300c\u30c9\u30e9\u30de\u5185\u30b7\u30fc\u30f3\u306e\u5207\u308a\u629c\u304d\uff0b\u8cfc\u5165\u30ea\u30f3\u30af\u300d\u3092\u6295\u7a3f\u3057\u3001\u77ed\u671f\u58f2\u4e0a\u3092\u5208\u308a\u53d6\u308a\u307e\u3059\u3002\u7279\u8a2d\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u306f\u3001\u30b7\u30fc\u30f3\u5225\u5546\u54c1\u30ea\u30b9\u30c8\u3068\u8996\u8074\u8005\u30ec\u30d3\u30e5\u30fc\u3092\u8868\u793a\u3057\u3001UGC\uff08User Generated Content\uff09\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067LTV\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 data-source-line=\"56-56\">\u4e3b\u8981\u30d6\u30e9\u30f3\u30c9\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u52b9\u679c<\/h2>\n<p data-source-line=\"58-58\">\u4ee5\u4e0b\u306e\u4e8b\u4f8b\u306f\u3001\u97d3\u56fdPPL\u304c\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u7387\u3092\u62bc\u3057\u4e0a\u3052\u305f\u5178\u578b\u3067\u3059\u3002\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3068\u3068\u3082\u306b\u8981\u70b9\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<p data-source-line=\"60-60\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-313\" src=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Hero-Image-1600x900-1.webp\" alt=\"\" width=\"1600\" height=\"900\" srcset=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Hero-Image-1600x900-1.webp 1600w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Hero-Image-1600x900-1-300x169.webp 300w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Hero-Image-1600x900-1-1024x576.webp 1024w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Hero-Image-1600x900-1-768x432.webp 768w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Hero-Image-1600x900-1-1536x864.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p data-source-line=\"62-62\"><strong>Samsung Galaxy<\/strong><\/p>\n<ul data-source-line=\"63-65\">\n<li data-source-line=\"63-63\">\u63b2\u8f09\u756a\u7d44\uff1a\u300e\u611b\u306e\u4e0d\u6642\u7740\u300f<\/li>\n<li data-source-line=\"64-65\">\u6ce8\u76ee\u30dd\u30a4\u30f3\u30c8\uff1a\u8996\u899a\uff0b\u30b9\u30c8\u30fc\u30ea\u30fc\u4e00\u4f53\u578b\u3067\u30d6\u30e9\u30f3\u30c9\u8a18\u61b622%\u5411\u4e0a<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-source-line=\"66-66\"><strong>Laneige<\/strong><\/p>\n<ul data-source-line=\"67-69\">\n<li data-source-line=\"67-67\">\u63b2\u8f09\u756a\u7d44\uff1a\u300e\u592a\u967d\u306e\u672b\u88d4\u300f<\/li>\n<li data-source-line=\"68-69\">\u6ce8\u76ee\u30dd\u30a4\u30f3\u30c8\uff1a\u30a4\u30f3\u30c9\u30cd\u30b7\u30a2\u3067\u65b0\u898f\u8cfc\u5165\u8005\u6bd4\u73871.8\u500d\u306b\u62e1\u5927<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-source-line=\"70-70\"><strong>Kopiko<\/strong><\/p>\n<ul data-source-line=\"71-73\">\n<li data-source-line=\"71-71\">\u63b2\u8f09\u756a\u7d44\uff1a\u300e\u30f4\u30a3\u30f3\u30c1\u30a7\u30f3\u30c4\u30a9\u300f<\/li>\n<li data-source-line=\"72-73\">\u6ce8\u76ee\u30dd\u30a4\u30f3\u30c8\uff1a\u60f3\u8d77\u304c\u8cfc\u5165\u610f\u56f3\u3078\u6ce2\u53ca\u3001EC\u58f2\u4e0a250%\u5897<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-source-line=\"74-74\"><strong>Subway<\/strong><\/p>\n<ul data-source-line=\"75-77\">\n<li data-source-line=\"75-75\">\u63b2\u8f09\u756a\u7d44\uff1a17\u672c\u4ee5\u4e0a\u306eK\u30c9\u30e9\u30de<\/li>\n<li data-source-line=\"76-77\">\u6ce8\u76ee\u30dd\u30a4\u30f3\u30c8\uff1a\u65b0\u30e1\u30cb\u30e5\u30fc\u8a8d\u77e5\u5ea635%\u5897\u3001\u6765\u5e97\u52d5\u6a5f\u3092\u5275\u51fa<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-source-line=\"78-78\">Subway\u306e\u30b1\u30fc\u30b9\u306f\u3001\u756a\u7d44\u5185\u3067\u65b0\u5546\u54c1\u3092\u30c6\u30a3\u30fc\u30b6\u30fc\u7684\u306b\u7d39\u4ecb\u3057\u3001\u653e\u6620\u7fcc\u9031\u306b\u58f2\u4e0a\u304c\u6025\u4f38\u3057\u307e\u3057\u305f\u3002<\/p>\n<p data-source-line=\"78-78\">\u307e\u305fLaneige\u306f\u30c9\u30e9\u30de\u653e\u6620\u5f8c2\u9031\u9593\u3067Instagram\u30d5\u30a9\u30ed\u30ef\u30fc\u304c30\u4e07\u4eba\u5897\u52a0\u3057\u3001UGC\u6295\u7a3f\u6570\u30825\u500d\u306b\u62e1\u5927\u3002\u3053\u308c\u3089\u306e\u6210\u529f\u4e8b\u4f8b\u306f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u306e\u6574\u5408\u6027\u30fbSNS\u9023\u643a\u30fb\u30ea\u30c6\u30fc\u30eb\u8a98\u5c0e\u3068\u3044\u30463\u8981\u7d20\u304c\u594f\u52b9\u3057\u305f\u597d\u4f8b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2 data-source-line=\"80-80\">\u65e5\u672c\u4f01\u696d\u304c\u5b9f\u884c\u3059\u308b\u969b\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n<h3 id=\"%E7%8F%BE%E5%9C%B0%E3%83%AC%E3%82%AE%E3%83%A5%E3%83%AC%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E7%A2%BA%E8%AA%8D\" tabindex=\"-1\" data-source-line=\"82-82\">\u73fe\u5730\u30ec\u30ae\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u78ba\u8a8d<\/h3>\n<p data-source-line=\"83-83\">KCSC\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u307b\u304b\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u56fa\u6709\u306e\u5e83\u544a\u30dd\u30ea\u30b7\u30fc\uff08Netflix\u306f2\u79d2\u4ee5\u4e0a\u306e\u30ed\u30b4\u30af\u30ed\u30fc\u30ba\u30a2\u30c3\u30d7\u3092\u63a8\u5968\u3057\u306a\u3044\u7b49\uff09\u3082\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"%E3%83%AD%E3%83%BC%E3%82%AB%E3%83%A9%E3%82%A4%E3%82%BA%E6%B8%88%E3%81%BF%E3%83%91%E3%83%83%E3%82%B1%E3%83%BC%E3%82%B8%E6%BA%96%E5%82%99\" tabindex=\"-1\" data-source-line=\"85-85\">\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u6e08\u307f\u30d1\u30c3\u30b1\u30fc\u30b8\u6e96\u5099<\/h3>\n<p data-source-line=\"86-86\">\u30cf\u30f3\u30b0\u30eb\u8868\u8a18\u306b\u52a0\u3048\u3001\u82f1\u8a9e\u3084\u7e41\u4f53\u5b57\u3092\u4f75\u8a18\u3059\u308b\u3053\u3068\u3067\u6d77\u5916\u8996\u8074\u8005\u306e\u691c\u7d22\u5c0e\u7dda\u3092\u78ba\u4fdd\u3057\u3001EC\u3078\u306e\u6d41\u5165\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<h3 id=\"%E4%BA%8C%E5%9B%BD%E9%96%93%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E8%A8%AD%E8%A8%88\" tabindex=\"-1\" data-source-line=\"88-88\">\u4e8c\u56fd\u9593\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08<\/h3>\n<p 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data-source-line=\"94-94\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-311\" src=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Awareness-How-to-Measure-the-Impact-of-Product-Placement-on-Brand-Awareness-Key-Metrics-and-Tools-to-Track-Brand-Awareness.webp\" alt=\"\" width=\"1359\" height=\"759\" srcset=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Awareness-How-to-Measure-the-Impact-of-Product-Placement-on-Brand-Awareness-Key-Metrics-and-Tools-to-Track-Brand-Awareness.webp 1359w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Awareness-How-to-Measure-the-Impact-of-Product-Placement-on-Brand-Awareness-Key-Metrics-and-Tools-to-Track-Brand-Awareness-300x168.webp 300w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Awareness-How-to-Measure-the-Impact-of-Product-Placement-on-Brand-Awareness-Key-Metrics-and-Tools-to-Track-Brand-Awareness-1024x572.webp 1024w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2025\/09\/Brand-Awareness-How-to-Measure-the-Impact-of-Product-Placement-on-Brand-Awareness-Key-Metrics-and-Tools-to-Track-Brand-Awareness-768x429.webp 768w\" sizes=\"(max-width: 1359px) 100vw, 1359px\" \/><\/p>\n<h3 id=\"%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84ip%E6%B4%BB%E7%94%A8\" tabindex=\"-1\" data-source-line=\"96-96\">\u30b3\u30f3\u30c6\u30f3\u30c4IP\u6d3b\u7528<\/h3>\n<p data-source-line=\"97-97\">\u653e\u6620\u5f8c\u306b\u30c9\u30e9\u30de\u516c\u5f0f\u30b0\u30c3\u30ba\u3084\u30b3\u30e9\u30dc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5171\u540c\u5c55\u958b\u3057\u3001\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u91b8\u6210\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u30d5\u30a1\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u5f62\u6210\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002<\/p>\n<p data-source-line=\"99-99\">\u4e0a\u8a18\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001PPL\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u7387\u3068\u8cfc\u8cb7\u884c\u52d5\u3092\u53cc\u65b9\u5411\u306b\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 data-source-line=\"101-101\">\u307e\u3068\u3081\u3068\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3<\/h2>\n<p data-source-line=\"103-103\">\u97d3\u56fd\u306ePPL\u306f\u300c\u5e83\u544a\u300d\u3068\u300c\u7269\u8a9e\u4f53\u9a13\u300d\u3092\u4e21\u7acb\u3055\u305b\u308b\u7a00\u6709\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u3067\u3059\u3002<\/p>\n<p data-source-line=\"103-103\">\u65e5\u672c\u4f01\u696d\u304c\u6210\u529f\u3059\u308b\u9375\u306f\u3001\u300cKPI\u3092\u7dfb\u5bc6\u306b\u8a2d\u8a08 \u2192 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title=\"\u201c\u30d5\u30a1\u30f3\u30c0\u30e0\u7d4c\u6e08\uff08\u30a8\u30b3\u30ce\u30df\u30fc\uff09\u3068\u306f\uff1f\u97d3\u56fdMZ\u4e16\u4ee3\u306e\u63a8\u3057\u6d88\u8cbb\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u201d \u2014 \u97d3\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u30e1\u30c7\u30a3\u30a2InFluK\uff08\u30a4\u30f3\u30d5\u30e9\u30c3\u30af\uff09\" src=\"https:\/\/influk.bwell.jp\/media\/archives\/388\/korea-marketing\/embed#?secret=MjiIYEBEDV#?secret=NfW56mP54h\" data-secret=\"NfW56mP54h\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6G5DbJzuO5\"><p><a href=\"https:\/\/influk.bwell.jp\/media\/archives\/268\/korea-marketing\">\u97d3\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u4ee3\u5225\u653b\u7565\u6cd5\uff5cZ\u4e16\u4ee3\u301c\u30b7\u30cb\u30a2\u307e\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6226\u7565<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u97d3\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u4ee3\u5225\u653b\u7565\u6cd5\uff5cZ\u4e16\u4ee3\u301c\u30b7\u30cb\u30a2\u307e\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u6226\u7565\u201d \u2014 \u97d3\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u30e1\u30c7\u30a3\u30a2InFluK\uff08\u30a4\u30f3\u30d5\u30e9\u30c3\u30af\uff09\" src=\"https:\/\/influk.bwell.jp\/media\/archives\/268\/korea-marketing\/embed#?secret=gFwQ7joR6u#?secret=6G5DbJzuO5\" data-secret=\"6G5DbJzuO5\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<hr \/>\n<p><strong>\u97d3\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u304a\u60a9\u307f\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p class=\"wp-block-paragraph\">InFluK\u306f\u30bd\u30a6\u30eb\u30fb\u91dc\u5c71\u306b\u73fe\u5730\u6cd5\u4eba\u3092\u6301\u3061\u3001NAVER\u904b\u7528\u304b\u3089\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u652f\u63f4\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305a\u306f\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"wp-block-paragraph\">\u97d3\u56fd\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 InFluK\u306e\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u306f\u3053\u3061\u3089\uff1a\u00a0<a href=\"https:\/\/influk.bwell.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/influk.bwell.jp\/<\/a><\/p>\n<p><a href=\"https:\/\/influk.bwell.jp\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-700 size-full\" src=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2026\/04\/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2026-06-18-17.37.33-scaled.png\" sizes=\"(max-width: 2560px) 100vw, 2560px\" srcset=\"https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2026\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-06-18-17.37.33-scaled.png 2560w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2026\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-06-18-17.37.33-300x130.png 300w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2026\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-06-18-17.37.33-1024x442.png 1024w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2026\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-06-18-17.37.33-768x332.png 768w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2026\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-06-18-17.37.33-1536x663.png 1536w, https:\/\/influk.bwell.jp\/media\/wp-content\/uploads\/2026\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-06-18-17.37.33-2048x885.png 2048w\" alt=\"\" width=\"2560\" height=\"1106\" \/><\/a><\/p>\n<hr data-source-line=\"107-107\" \/>\n<p id=\"%E5%8F%82%E7%85%A7%E3%82%BD%E3%83%BC%E3%82%B9\" tabindex=\"-1\" data-source-line=\"109-109\"><em>\u53c2\u7167\u30bd\u30fc\u30b9<\/em><\/p>\n<ol data-source-line=\"111-130\">\n<li data-source-line=\"111-112\">\n<p data-source-line=\"111-111\">The Effectiveness of Samsung Product Placement in Korean Drama\u00a0&#8211;\u00a0<a href=\"https:\/\/ejournal.unsrat.ac.id\/v3\/index.php\/emba\/article\/download\/36141\/33647\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/ejournal.unsrat.ac.id\/v3\/index.php\/emba\/article\/download\/36141\/33647<\/a><\/p>\n<\/li>\n<li data-source-line=\"113-114\">\n<p data-source-line=\"113-113\">Product Placement on Korean Drama as an Effective Tool for Brand Positioning (Case Study: Laneige)\u00a0&#8211;\u00a0<a href=\"https:\/\/www.researchgate.net\/publication\/341185938_PRODUCT_PLACEMENT_ON_KOREAN_DRAMA_AS_AN_EFFECTIVE_TOOL_FOR_BRAND_POSITIONING_CASE_STUDY_LANEIGE\/fulltext\/5eb2baf5299bf152d69ddcca\/PRODUCT-PLACEMENT-ON-KOREAN-DRAMA-AS-AN-EFFECTIVE-TOOL-FOR-BRAND-POSITIONING-CASE-STUDY-LANEIGE.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.researchgate.net\/publication\/341185938_PRODUCT_PLACEMENT_ON_KOREAN_DRAMA_AS_AN_EFFECTIVE_TOOL_FOR_BRAND_POSITIONING_CASE_STUDY_LANEIGE\/fulltext\/5eb2baf5299bf152d69ddcca\/PRODUCT-PLACEMENT-ON-KOREAN-DRAMA-AS-AN-EFFECTIVE-TOOL-FOR-BRAND-POSITIONING-CASE-STUDY-LANEIGE.pdf<\/a><\/p>\n<\/li>\n<li data-source-line=\"115-116\">\n<p data-source-line=\"115-115\">The Influences of Kopiko&#8217;s Product Placement in Korean Drama\u00a0&#8211;\u00a0<a href=\"https:\/\/www.atlantis-press.com\/proceedings\/gcbme-22\/125991893\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.atlantis-press.com\/proceedings\/gcbme-22\/125991893<\/a><\/p>\n<\/li>\n<li data-source-line=\"117-118\">\n<p data-source-line=\"117-117\">Stat of the Day: Subway in 17 Korean Dramas\u00a0&#8211;\u00a0<a href=\"https:\/\/restofworld.org\/2020\/stat-of-the-day\/korean-drama-subway\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/restofworld.org\/2020\/stat-of-the-day\/korean-drama-subway\/<\/a><\/p>\n<\/li>\n<li data-source-line=\"119-120\">\n<p data-source-line=\"119-119\">\u97d3\u6d41\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5171\u9cf4\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u529b\u00a0&#8211;\u00a0<a href=\"https:\/\/dentsu-ho.com\/articles\/9130\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/dentsu-ho.com\/articles\/9130<\/a><\/p>\n<\/li>\n<li data-source-line=\"121-122\">\n<p data-source-line=\"121-121\">\uc120 \ub118\ub294 PPL, \uc120\ub3c4 \ubabb \uc9c0\ud0a4\ub294 \ubc29\uc2ec\uc704 \uc81c\uc7ac\u00a0&#8211;\u00a0<a href=\"https:\/\/www.dailian.co.kr\/news\/view\/903183\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.dailian.co.kr\/news\/view\/903183<\/a><\/p>\n<\/li>\n<li data-source-line=\"123-124\">\n<p data-source-line=\"123-123\">The Global Success Of K-Dramas And Its Impacts On Product Placements\u00a0&#8211;\u00a0<a href=\"https:\/\/blog.hollywoodbranded.com\/the-global-success-of-k-dramas-and-its-impacts-on-product-placements\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/blog.hollywoodbranded.com\/the-global-success-of-k-dramas-and-its-impacts-on-product-placements<\/a><\/p>\n<\/li>\n<li data-source-line=\"125-126\">\n<p data-source-line=\"125-125\">\u97d3\u56fd\u30b3\u30f3\u30c6\u30f3\u30c4\u7523\u696d\u652f\u63f4\u653f\u7b56\u8abf\u67fb\u00a0&#8211;\u00a0<a href=\"https:\/\/www.vipo.or.jp\/u\/2024_contentsshienseisakuchosa_korea.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.vipo.or.jp\/u\/2024_contentsshienseisakuchosa_korea.pdf<\/a><\/p>\n<\/li>\n<li data-source-line=\"127-128\">\n<p data-source-line=\"127-127\">Korean drama (K-drama) popularity worldwide 2024 &#8211; Statista\u00a0&#8211;\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/999239\/south-korea-korean-drama-popularity-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.statista.com\/statistics\/999239\/south-korea-korean-drama-popularity-worldwide\/<\/a><\/p>\n<\/li>\n<li data-source-line=\"129-130\">\n<p data-source-line=\"129-129\">PPL: The good, the bad, and the ugly &#8211; Dramabeans Korean drama recaps\u00a0&#8211;\u00a0<a href=\"https:\/\/dramabeans.com\/2018\/12\/ppl-the-good-the-bad-and-the-ugly\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/dramabeans.com\/2018\/12\/ppl-the-good-the-bad-and-the-ugly\/<\/a><\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u97d3\u56fd\u30c9\u30e9\u30de\u3084\u30d0\u30e9\u30a8\u30c6\u30a3\u756a\u7d44\u306e\u52e2\u3044\u306f\u3001Netflix\u30fbDisney+\u30fbTVING\u306a\u3069\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u4e16\u754c\u898f\u6a21\u3067\u306e\u8996\u8074\u6a5f\u4f1a\u304c\u5927\u5e45\u306b\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u304b\u3067\u3082PPL\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30d7\u30ec\u30a4\u30b9\u30e1\u30f3\u30c8\uff09\u306f\u3001\u8996 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,15],"tags":[65,68,67,66],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-12","category-15","tag-ppl","tag-68","tag-67","tag-66"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u97d3\u56fd\u30c9\u30e9\u30de\u306e\u30bf\u30a4\u30a2\u30c3\u30d7\u5e83\u544a\uff08PPL\uff09\u6d3b\u7528\u6cd5\uff5c\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u7387\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/title>\n<meta name=\"description\" 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